Our Company Mission

At Symple, we are in the business of helping hard working individuals and households, who deserve and would benefit the most from access to easier, better, faster and more affordable loan options. We strive to be the most respected provider of personal lending solutions globally, and will build our company through an unwavering commitment to our customers - every day, in all that we do, no exceptions.

Our Leaders

Our leadership team is comprised of an accomplished group of financial services experts. We have built Symple from the ground up, by drawing on years of local and global experience to help better meet the personal lending needs of Australians.


Bob Belan

Co-Founder &
Chief Executive Officer

Bob is responsible for setting the vision and strategy for the company, managing the firm’s financial performance and leading relationships with Symple’s Board of Directors, Advisors, Shareholders, Strategic Investors, Government and Regulators. Bob brings 17 years of experience to the Symple team. He has held senior roles at global financial services firms including American Express, JPMorgan Chase & Co and ANZ Banking Group leading large scale consumer and SME lending teams, businesses and divisions. Prior to co-founding Symple, Bob was Managing Director of Retail, Corporate & Commercial Products for ANZ in Australia.


Paul Byrne

Co-Founder &
Chief Operating Officer

Paul oversees the execution of the company’s strategy and day to day management of the business. He brings 19 years of global banking experience to the Symple team. In that time, Paul has developed deep technical expertise in credit and operational risk management and a proven track record in building, growing and optimising unsecured lending businesses in Australia, Indonesia, Philippines, Hong Kong, Taiwan and Singapore. Before co-founding Symple, Paul was Head of Personal Lending at ANZ Banking Group in Australia and prior to that led ANZ’s Consumer Finance division across APAC markets.


Gareth Thomas

Chief Investment

Gareth leads Symple’s capital strategies and also oversees the company’s Managed Investment Scheme. He also manages Symple’s Investor Relations function, providing financial performance to Shareholders, Investors and the financial community more broadly. Gareth brings 15 years of international financial services and wealth management experience to the team. Prior to joining Symple, Gareth held senior roles within the Private Wealth Management divisions of Morgan Stanley and UBS in Australia.


Karl Hoffman

Chief Financial Officer

Karl leads Symple’s financial planning, financial control and financial risk management activities. He is also responsible for the company’s securitization program, treasury and corporate strategy functions. Karl has over 16 years of local and international experience in the financial services industry. He began his career at Merrill Lynch and Partners Capital Group in London. After emigrating to Australia in 2008, he worked as a management consultant at Bain & Company and then within ANZ’s Group Strategy team. Most recently, Karl was General Manager of Credit Cards & Personal Lending at ANZ.


Luke Rankin

Chief Technology

Luke oversees all elements of the company’s technology platform, processes and performance along with data privacy and cyber security strategies. Luke joined Symple from ANZ Singapore where he was the Head of Information Technology and most recently, Head of IT Security & Risk Management across all of ANZ’s APAC markets. Having held a variety of senior management positions in Australia and Asia, Luke brings extensive financial services technology, IT service delivery, cyber risk management and compliance experience to Symple’s management team.


Leanne Xu

Head of Enterprise Risk Management & Compliance

Leanne lead’s Symple’s Enterprise Risk Management function which includes the oversight, monitoring, management and mitigation of the company’s strategic, compliance, operational and reputational risks. She brings 11 years of retail banking operational risk management and regulatory compliance experience to the Symple team. Leanne began her career at KPMG and more recently, held roles in Internal Audit, Operational Risk Assurance and Personal Loans Product Management at ANZ Banking Group in Australia.


Susi Surjono

Head of Credit & Fraud
Risk Management

Susi leads the company’s Credit Risk Strategy & Operations function and brings 14 years of banking and credit risk management experience to the Symple team. She has in depth experience in the development of credit strategies, scorecards and implementation of credit policies within the Australian market. Most recently, Susi was the Personal Loans Product Manager for ANZ accountable for managing the overall financial performance of the ANZ’s $3B personal loans portfolio in Australia.


Our Credentials & Partnerships

Licensed and Regulated

Symple Loans Pty Ltd has been granted an Australian Credit Licence (ACL) by the Australian Securities & Investment Commission (ASIC) to operate as a regulated lender in Australia which means that everything we do must be in strict compliance with Australian lending standards.

Partnering With The Best

Symple has established partnerships with a distinguished set of global industry leaders and also invested in our own proprietary technologies to offer a best-in-class digital lending platform in the Australian market.

JPH Logo_RGB.jpg
02_Equifax_main-red reversed (1).png
Corrs Logo - JPG.jpg